Monday is April 4 – known to some as 4×4 Day. How does a Jeep® brand owner celebrate 4×4 Day? They skip the carwash until after April 4, of course! Wearing their dirt, snow, mud (whatever!) with pride, real 4×4 enthusiasts know it’s a badge of honor. And with it generally comes a story. Now, in celebration of the 75th anniversary celebration and acknowledging “We … Read More
Month: March 2016
Ram Trucks, ACMs partner to Party for a Cause in Vegas
You may recall when Ram Trucks successfully set a Guinness World Record™ for the longest parade of trucks during the three-day ACM Party for a Cause® Festival. It may not seem like it but it’s been a year and this year’s festival is right around the corner. The fourth ACM Party for a Cause® Festival will take place April 1-3, 2016, at the Las Vegas … Read More
There is a new “cool kid” in town
The first Chrysler Pacifica rolled off the line a few weeks ago. Starting at $29,590 (including the $995 destination fee), with a highway mpg of 28, the all-new Pacifica is definitely a head turner. But cool, you ask? Isn’t it still a minivan? Why, yes, it is. And given today’s ever-expanding definition of what is cool, the Pacifica hits the mark on many levels. I … Read More
Leap year proves positive for auto sales, FCA reports record February
February is a month known for many things, but not typically for record automobile sales. Until this year. With nine vehicles setting new sales records, FCA US LLC reported a 12 percent increase in U.S. sales and the best February since 2006. It also marks the company’s 71st-consecutive month in year-over-year sales gains. “Continued strong consumer demand for our Jeep® vehicles drove the Jeep brand … Read More