Month: November 2017

FCA US LLC brand vehicles drive active lifestyles

It seems like every time I turn around I’m reading something about enjoying a more active lifestyle. Maybe it has something to do with the area in which I live. Maybe it’s because I have an 11-year-old and keeping up with her can be challenging. Maybe it’s simply because I’m nearing one of those “milestone” birthdays and slowing down now just isn’t in my vocabulary. In any case, staying active, becoming more active requires the tools to do so, right? I’m not talking about expensive gym equipment or memberships, although that’s an avenue you can take. But, depending on the activity you enjoy most, you may need anything from a good pair of hiking shoes to a rugged mountain bike to a quality kayak. When all is said and done, though, how are you going to get to the mountain hike or carry your kayak to the river or even haul your bike to the trails? If you’re an active person with an active lifestyle, ensuring your vehicle can take you where you want to go while easily transporting the equipment you need is essential. That’s why initiated the Active Lifestyle Vehicle (ALV) concept and began acknowledging cars, trucks and SUVs that best suit the needs of active adults. Now in its 14th year, the ALV awards were recently … Read More