“Big Finish” campaign puts FCA US LLC twist on the holiday season

It’s that time of the year again.

The time when stores pile up with Christmas trees and decorations, and our televisions and smart phones fill up with ads celebrating the holiday season.

With holiday deals being thrown at you from every direction, it takes a fresh, creative take on the season to stand out above the rest. That will be the aim for FCA US LLC as they release their year-end “Big Finish” advertising campaign.

“We set out to accomplish three objectives with our Big Finish campaign – it must be unique to each brand personality, it must be impactful to help sell cars during the automotive industry’s biggest selling season, and it must be relevant,” said Olivier Francois, Chief Marketing Officer, FCA US LLC.

“Our challenge during the holidays – when we are oversaturated with holiday music and bells ringing — is how do you get more than your fair share of attention if you use the same device as everyone else, and at the same time remain true to the identity of our brands? The answer, as always, is the creative twist.”

Creativity comes out in full force across nearly all of the FCA US LLC brands with ads coming across their Chrysler, Ram, Jeep® and Dodge platforms.


Chrysler Brand

Throughout the year, actress Kathryn Hahn has been living her best life with the Chrysler Pacifica, from a girls’ night out to a simple afternoon at soccer practice.

This winter, Hahn brings the party to the holiday season taking her family out for a night of caroling they won’t soon forget.



Jeep Brand

Earlier this summer, OneRepublic debuted their new single, “Connection,” with Jeep brand’s Apple Music Experience campaign.

As the summer brought out new music from the Grammy-winning band, this season features them re-imagining the holiday classic, “White Christmas.”



Ram Brand

From one Grammy-winning artist to another, Ram brand is building gingerbread houses using their 2019 Ram pickup line with Gwen Stefani’s original holiday track, “You Make It Feel Like Christmas.”

The single is the feature track from her newly released deluxe holiday album by the same name.



Dodge Brand

After centuries of using the reindeer-and-sleigh model, Santa decided it was a time for an “Upgrade” by bringing in the Dodge Charger, Challenger and SRT®.



With year-end deals lining up as well, the new campaigns hope to make for a Big Finish for FCA US LLC.