Yes, it’s true. YouTube AdBlitz™ poll results are out and for the fifth consecutive year, FCA US (formerly Chrysler Group) has landed in the top three with one of their Super Bowl commercials. Wisdom, Dodge’s epic snippets of advice as told by a few centurions, snagged the third position, while Jeep® brand’s Beautiful Lands came in fifth overall.
With 65 contenders competing for top spots, taking two of the top five is a significant achievement. Perhaps the more noteworthy accomplishment, though, is being not only the automobile manufacturer, but also the only ADVERTISER to have a Super Bowl commercial make the YouTube AdBlitz™ top three for five consecutive years.
“Being the only advertiser and automaker to consecutively place in one of the top three positions of the YouTube AdBlitz™ in each of the last five years is a remarkable achievement for our company,” said Olivier Francois, Chief Marketing Officer – FCA Global. “The poll results are a significant benchmark in gauging the impact of our Super Bowl commercials and an incredible acknowledgment of our entire FCA creative team efforts.”
Previous year’s winning ads included:
- America’s Import (with Bob Dylan), 2014
- Farmer (voice over by Paul Harvey), 2013
- Halftime in America (with Clint Eastwood), 2012
- Born of Fire (Imported from Detroit, with Eminem), 2011
In addition to the YouTube AdBlitz™ honors, Automotive News recognized all three of this year’s FCA Super Bowl spots in their top 10 viral video rankings, taking second (The FIAT 500X Blue Pill), third (Wisdom) and fourth (Beautiful Lands).