Direct Mail Program

The Chrysler Capital Preapproved Direct Mail Program is designed to drive quality, preapproved consumers directly to your dealership.

Enroll Today

Taking direct mail to the next level

It starts with the list.

The Chrysler Capital Preapproved Direct Mail Program targets consumers with an established history at key points in the life of their auto loans. Each candidate is carefully reviewed against our lending guidelines. Once we have our final list, personalized letters are sent with a preapproved offer, funneling leads to your dealership.

Featuring digital access, the program pushes consumers to respond online via a personal webpage. This gives your dealership more exposure and increases your potential leads.

Package includes:

  • Chrysler Capital prescreen and selection process
  • Personalized letters to targeted customers
  • Personalized website (PURL)
  • Text options for convenience
  • QR code for quick access
  • Interactive voice response phone system
  • Dealership-driven call to action
  • Leads automatically pushed to email or dealer CRM
  • P.A.P approval package
  • MarketCenter approved program
  • Dealer promotional kit, including in-store signage and giveaways, to help boost your event

Prospects have multiple ways to access their preapproval

  • Texting their personal PIN to the number provided
  • Calling the automated line at
  • Visiting their personal website at
  • Scanning the QR code

How it works

Drive leads to your inbox and to your door! To get started, complete the request form. You will be contacted by program headquarters to confirm your enrollment and sign off on the letter proof. Once the mail is sent, automated leads will be sent to up to your top four selected email addresses and/or your CRM. Click the link below and complete the form to enroll.

Enroll Now


Quantity Regular Price Preferred Price*
3,000 $3,550 $2,950
5,000 $5,475 $4,475
10,000** $10,400 $8,400

* Floorplan dealers only
** Best value

Upcoming mail schedule

Month Enrollment Begins Enrollment Deadline Expected In-Homes Date
March mailer Friday, January 22, 2021 Friday, February 5, 2021 Week of March 15, 2021
April mailer Friday, February 19, 2021 Friday, March 5, 2021 Week of April 12, 2021
May mailer Friday, March 19, 2021 Friday, April 2, 2021 Week of May 10, 2021
June mailer Friday, April 23, 2021 Friday, May 7, 2021 Week of June 14, 2021
July mailer Friday, May 21, 2021 Friday, June 4, 2021 Week of July 12, 2021
August mailer Friday, June 25, 2021 Friday, July 9, 2021 Week of August 16, 2021
September mailer Friday, July 23, 2021 Friday, August 6, 2021 Week of September 13, 2021
October mailer Friday, August 20, 2021 Friday, September 3, 2021 Week of October 11, 2021
November mailer Friday, September 24, 2021 Friday, October 8, 2021 Week of November 15, 2021
December mailer Friday, October 22, 2021 Friday, November 5, 2021 Week of December 13, 2021

Enroll today for an upcoming mailer!
Or talk to your Dealer Relationship Manager for more information.