Preapproved Direct Mail Program

Elevate your sales, again and again

Connect with high-quality leads to bring ready-to-buy shoppers through your doors.

Enroll Today

Learn how your dealership can enjoy the benefits and sell more new and preowned vehicles.

Taking direct mail to the next level

The Chrysler Capital Preapproved Direct Mail Program integrates digital innovation to deliver qualified, in-market leads directly to your store. It starts by targeting consumers with an established history at key points in the life of their auto loan and reviewing each against our trusted lending guidelines. Once we have our customized list of consumers near you, personalized letters are sent with a preapproved offer, funneling leads to your dealership.

The program then offers your prospects a choice of convenient response options to access the preapproval and pursue their interest in your store’s inventory.

Whats included:

  • Chrysler Capital prescreen and selection process
  • Personalized letters to targeted consumers
  • Individual consumer webpage
  • Code scanning for quick access
  • Text options for convenience
  • Interactive voice response phone system
  • Dealership-driven call to action
  • Leads automatically pushed to email or dealer’s CRM
  • T3AC approval package (P.A.P.)
  • MarketCenter approved program
  • Promotional kit including in-store signage and giveaways to help boost your event

Prospects have multiple ways to access their preapproval

  • Texting their personal PIN to the number provided
  • Send a text message

  • Call the automated line

  • Visit their personal webpage

  • Scan a code

Get started in minutes

Simply complete the quick and easy request form to sign up! You’ll be contacted by our Program Headquarters to confirm your enrollment and sign off on your mailer letter proof. When the mailer is sent, automated leads will be delivered to up to five selected email addresses and/or your CRM in real-time.

Take advantage of this cost-effective program today and you could see a significant return on investment. Plus, use your FCA US parts account to pay for the mailing option you choose!

Sign Up Now

Quantity Regular Price Preferred Price*
3,000 $3,900 $3,300
5,000 $6,300 $5,200
10,000** $11,800 $9,800

* Floorplan dealers only
** Best value

Upcoming mail schedule
Month Enrollment Begins Enrollment Deadline Expected In-Homes Date
January mailer Friday, November 17, 2023 Monday, December 4, 2023 Week of January 2, 2024
February mailer Friday, December 22, 2023 Monday, January 8, 2024 Week of February 5, 2024
March mailer Friday, January 19, 2024 Monday, February 5, 2024 Week of March 4, 2024