Preapproved Direct Mail Program
The Chrysler Capital Preapproved Direct Mail Program is designed to drive quality, preapproved consumers directly to your dealership. For as little as $0.80 per letter, the Chrysler Capital Direct Mail Program targets consumers with an established history, at key points in the life of their auto loan. Each candidate is carefully reviewed against our lending guidelines. Once we have our final list, personalized letters are sent with a preapproved offer, funneling leads to your dealership.
Taking direct mail to the next level
The Chrysler Capital Direct Mail Program now features digital access, pushing consumers to respond online via a personal webpage. This enhancement gives your dealership more exposure and increases your leads. Prospects have three different ways to access their preapproval:
  1. Call the toll-free number allowing you to follow up in real time
  2. Respond online via computer or mobile device, with the ability to capture email addresses for more dealer access
  3. Visit your dealership, which substantially increases walk-in traffic! Plus, all phone and digital leads feed directly to your CRM!
Package includes:
  • Chrysler Capital prescreen and selection process
  • Personalized letters to targeted customers
  • Personalized Website (PURL)
  • Dealership-driven call to action
  • Interactive voice response phone system
  • Leads automatically pushed to email or dealer CRM
  • P.A.P approval package
  • MarketCenter-approved program
Pricing:
Quantity Regular Price Preferred Price (Floorplan Dealers Only)
3,000 $3,450 $2,850
5,000 $5,250 $4,250
10,000 $10,000 $8,000
Upcoming mail schedule:
Campaign Enrollment Deadline In-Homes Date
November mailer Friday, October 9, 2020 Monday, November 16, 2020
December mailer Friday, November 6, 2020 Friday, December 18, 2020
January 2021 mailer Monday, November 30, 2020 Monday, January 4, 2021
What other dealers are saying
In our first year, the store increased its sales and moved from being the seventh-ranked dealership in the Bismarck/Mandan area to consistently ranking in the top two. We utilize the Chrysler Capital Direct Mail Program every month, whether it is a 5,000 or 10,000-piece mailer, we work with Chrysler Capital to get the word out and the leads in. Then, the team starts ‘smiling and dialing.’ Everyone gets involved with setting appointments and following up with leads. Chrysler Capital is solid and makes a difference in the incremental volume the store does in new car sales. – Jesse Peterson, Dealer Principal, Eide CDJR
How it Works: Drive leads to your inbox and to your door! To get started, complete the request form. You will be contacted by program headquarters to confirm your enrollment and sign off on the proof. Once the mail is sent, automated leads will be sent to up to 5 email addresses and/or your CRM. Enroll today for an upcoming mailer or talk with your Dealer Relationship Manager for more information.