Preapproved
Direct Mail Program
The Chrysler Capital Preapproved Direct Mail Program is designed to drive quality, preapproved consumers directly to your dealership.
Enroll TodayTaking direct mail to the next level
It starts with the list.
The Chrysler Capital Preapproved Direct Mail Program targets consumers with an established history at key points in the life of their auto loans. Each candidate is carefully reviewed against our lending guidelines. Once we have our final list, personalized letters are sent with a preapproved offer, funneling leads to your dealership.
Featuring digital access, the program pushes consumers to respond online via a personal webpage. This gives your dealership more exposure and increases your potential leads.
Package includes:
- Chrysler Capital prescreen and selection process
- Personalized letters to targeted customers
- Personalized website (PURL)
- Text options for convenience
- QR code for quick access
- Interactive voice response phone system
- Dealership-driven call to action
- Leads automatically pushed to email or dealer CRM
- P.A.P approval package
- MarketCenter approved program
- Dealer promotional kit, including in-store signage and giveaways, to help boost your event
Prospects have multiple ways to access their preapproval
Calling the automated line at
800-213-3054
Visiting their personal website at
www.CCAP.preselect.com
Scanning the QR code
How it works
Drive leads to your inbox and to your door! To get started, complete the request form. You will be contacted by program headquarters to confirm your enrollment and sign off on the letter proof. Once the mail is sent, automated leads will be sent to up to your top four selected email addresses and/or your CRM. Click the link below and complete the form to enroll.
Enroll NowPricing
| Quantity | Regular Price | Preferred Price* |
|---|---|---|
| 3,000 | $3,750 | $3,150 |
| 5,000 | $6,050 | $4,950 |
| 10,000** | $11,300 | $9,300 |
* Floorplan dealers only
** Best value
Upcoming mail schedule
| Month | Enrollment Begins | Enrollment Deadline | Expected In-Homes Date |
|---|---|---|---|
| April mailer | Friday, February 17, 2023 | Friday, March 3, 2023 | Week of April 10th |
| May mailer | Friday, March 24, 2023 | Friday, April 7, 2023 | Week of May 8th |
| June mailer | Friday, April 21, 2023 | Friday, May 5, 2023 | Week of June 5th |