The Customer Journey

Chrysler Capital has engineered a second selling opportunity for both FCA US LLC and our dealer partners. We are actively engaging with our lease and retail customers to drive them back to their originating dealer. Through our robust loyalty campaigns, we provide opportunity for retention in the form of leads, qualified applicants and preapproved customers.

12 months

From Contract Maturity Date

Lease Loyalty Customer Timeline

Our marketing messages highlight competitive regional and national offers, product features, lease-end options, loyalty rewards and most importantly, drive customers back to your showroom! Take a few minutes to walk through Chrysler Capital’s customer experience.

Welcome Guide
Let's Go Sign

Lease Loyalty Customer Timeline

12 months to maturity – Customers receive model-specific product emails promoting the latest features and directing them to FCA US LLC brand sites, like Jeep.com. They also receive lease loyalty messages through their monthly billing statements.

Billing Statement

With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.

See Example

Email

From automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.

See Example
8 months road sign

Lease Loyalty Customer Timeline

8 months to maturity – Customers are sent access to their Personal Lease Webpage, where they can view their information, originating dealer, current offers and more!

MyAccount Portal

Chrysler Capital customers can log in to manage their account, make a payment, update their preferences and also link out to their Lease Webpage.

See Example

Personal Lease Webpage

As Chrysler Capital customers approach lease end, they are invited to explore new vehicles in-market, declare intent and learn more about the rewards of loyalty through their Personal Webpage.

See Example

Email

From automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.

See Example

Billing Statement

With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.

See Example
6 months sign

Lease Loyalty Customer Timeline

6 months to maturity – Customers receive targeted regional offers in the mail, and a lease-end guide educating them on their lease end options. Brand-specific billing statements and email communications are also automatically deployed at this time.

Direct Mail

Every incentive period, Chrysler capital works with each Business Center to design a targeted, regional mail piece that is then sent to customers nearing the end of their lease.

See Example

Email

From automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.

See Example

Billing Statement

With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.

See Example
5 months sign

Lease Loyalty Customer Timeline

5 months to maturity – Customers are invited to watch a short lease loyalty video located on their Personal Lease Webpage.

Digital Media

Quality video production creates connection and memory. In partnership with FCA US LLC, Chrysler Capital leverages amazing vehicle assets and imagery to produce loyalty and incentive videos promoting the FCA US LLC family of brands.

Watch Video

Email

From automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.

See Example
4 months sign

Lease Loyalty Customer Timeline

4 months to maturity – The Chrysler Capital Allegiance Team sends a letter reminding customers of their lease-end options and obligations.

Allegiance Team

The customer’s first point of contact for all lease-end activities, the Chrysler Capital Allegiance Team is their group of lease-end experts. For any questions regarding steps taken, team members are here to guide customers along the way and provide answers.

Contact Information
3 months sign

Lease Loyalty Customer Timeline

3 months to maturity – Through email, online and billing statement channels, Chrysler Capital continues putting the right regional offers in front of customers, persuading them to stay in the FCA US LLC family.

Email

From automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.

See Example

Allegiance Team

The customer’s first point of contact for all lease-end activities, the Chrysler Capital Allegiance Team is their group of lease-end experts. For any questions regarding steps taken, team members are here to guide customers along the way and provide answers.

Contact Information
Let's Go Sign
Jeep

30 months

From Contract Start Date

Retail Loyalty Customer Timeline

Our marketing messages highlight competitive regional and national offers, product features, loyalty rewards and most importantly, drive customers back to your showroom! Take a few minutes to walk through Chrysler Capital’s customer experience.

Welcome Guide
30 months Sign

Retail Loyalty Customer Timeline

30 months – Customers receive model-specific product emails promoting the latest features and directing them to FCA US LLC brand sites, like Jeep.com. They also receive loyalty messages through their monthly billing statements.

Billing Statement

With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.

See Example

Email

From automated brand and nameplate-specific email campaigns, Business center requested incentive offer emails, and product launch support, email is a key touchpoint for driving the customer back to the dealer showroom.

See Example

Retail Loyalty Customer Timeline

33 months – Customers reveive targeted regional retail offers driving them back to their originating dealer.

Direct Mail

Every incentive period, Chrysler Capital works with each Business Center to design a targeted, regional mail piece, month-after-month for retail customers.

See Example

Email

From automated brand and nameplate-specific email campaigns, Business center requested incentive offer emails, and product launch support, email is a key touchpoint for driving the customer back to the dealer showroom.

See Example
36 Months Sign

Retail Loyalty Customer Timeline

36 months – Through email, online and billing statement channels, Chrysler Capital continues putting the right regional offers in front of customers, persuading them to stay in the FCA US LLC family.

Billing Statement

With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.

See Example

Current Offers

ChryslerCapital.com showcases national and regional vehicle advertisements to current and prospective customers. These monthly lease and retail current offers encourage customers to apply for financing and visit their dealer for a test drive. All roads lead back to you, our dealer partners.

View Current Offers
Let's Go Sign
Jeep