The Customer Journey
Chrysler Capital has engineered a second selling opportunity for both FCA US and our dealer partners. We are actively engaging with our lease and retail customers to drive them back to their originating dealer. Through our robust loyalty campaigns, we provide opportunity for retention in the form of leads, qualified applicants and preapproved customers.
12 months
From Contract
Maturity Date
Lease Loyalty Customer Timeline
Our marketing messages highlight competitive regional and national offers, product features, lease-end options, loyalty rewards and most importantly, drive customers back to your showroom! Take a few minutes to walk through Chrysler Capital’s customer experience.
Welcome Guide
Lease Loyalty Customer Timeline
Billing Statement
With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.
See ExampleEmail is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:
- Region-specific offers
- Product launches
- Lease pull-ahead campaigns
- And more!
Lease Loyalty Customer Timeline
Personal Lease Webpage
As Chrysler Capital customers approach lease end, they are invited to explore new vehicles in-market, declare intent and learn more about the rewards of loyalty through their Personal Webpage.
See ExampleEmail is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:
- Region-specific offers
- Product launches
- Lease pull-ahead campaigns
- And more!
Billing Statement
With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.
See Example
Lease Loyalty Customer Timeline
Direct Mail
Every incentive period, Chrysler Capital works with each Business Center to design a targeted, regional mail piece that is then sent to customers nearing the end of their lease.
See ExampleEmail is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:
- Region-specific offers
- Product launches
- Lease pull-ahead campaigns
- And more!
Billing Statement
With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.
See Example
Lease Loyalty Customer Timeline
In addition to the lease-end guide, customers receive a lease loyalty statement panel. The panel highlights benefits available to returning lessees.
See ExampleEmail is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:
- Region-specific offers
- Product launches
- Lease pull-ahead campaigns
- And more!
Personal Lease Webpage
As Chrysler Capital customers approach lease end, they are invited to explore new vehicles in-market, declare intent and learn more about the rewards of loyalty through their Personal Webpage.
See Example
Lease Loyalty Customer Timeline
Email is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:
- Region-specific offers
- Product launches
- Lease pull-ahead campaigns
- And more!
Allegiance Team
The customer’s first point of contact for all lease-end activities is the Chrysler Capital Allegiance Team, a group of lease-end experts.
Contact InformationA month prior to the customer’s recommended self-inspection, we send a billing statement panel with their state-specific, certified inspection vendor contact information. This allows them to schedule their appointment with ease.
See Example
30 months
From Contract
Start Date
Retail Loyalty Customer Timeline
Our marketing messages highlight competitive regional and national offers, product features, loyalty rewards and most importantly, drive customers back to your showroom! Take a few minutes to walk through Chrysler Capital’s customer experience.
Welcome Guide
Retail Loyalty Customer Timeline
Billing Statement
With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.
See ExampleEmail offers engaging, one-on-one interactions to drive the customer back to your showroom. From personalized, brand-specific campaigns to product launch support to incentive offers requested by the Business Center, customers are actively engaged at key stages of their loan.
See Example
Retail Loyalty Customer Timeline
Regional Incentive Mailers
Every incentive period, Chrysler Capital works with each Business Center to design a targeted, regional mail piece for retail customers.
See ExampleEmail offers engaging, one-on-one interactions to drive the customer back to your showroom. From personalized, brand-specific campaigns to product launch support to incentive offers requested by the Business Center, customers are actively engaged at key stages of their loan.
See ExampleSee Example
Retail Loyalty Customer Timeline
Billing Statement
With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.
See ExampleEmail offers engaging, one-on-one interactions to drive the customer back to your showroom. From personalized, brand-specific campaigns to product launch support to incentive offers requested by the Business Center, customers are actively engaged at key stages of their loan.
See Example
Online Application Program Example
Lease Loyalty Customer Timeline
Retail Loyalty Customer Timeline
Example: Lease 12-Month Billing Statement
Example: Lease 12-Month Email
Example: Lease 8-Month MyAccount Portal
Example: Lease 8-Month Personal Lease Page
Example: Lease 33-Month Personal Loan Page
Example: Lease 4-Month Personal Lease Page
Example: Lease 8-Month Email
Example: Lease 8-Month Billing Statement
Example: Lease 6-Month Direct Mail
Example: Lease 6-Month Email
Example: Lease 6-Month Billing Statement
Example: Lease 6-Month Lease End Guide
Example: Lease 4-Month Email
Example: Lease 4-Month Billing Statement
Example: Lease 3-Month Billing Statement
Example: Lease 3-Month Email
Welcome Guide
Welcome Guide
Example: Retail 30-Month Billing Statement
Example: Retail 30-Month Email
Example: Retail 33-Month Direct Mail
Example: Retail 33-Month Email
Example: Retail 36-Month Billing Statement
Example: Retail 36-Month Email
