The Customer Journey
Chrysler Capital has engineered a second selling opportunity for both FCA US and our dealer partners. We are actively engaging with our lease and retail customers to drive them back to their originating dealer. Through our robust loyalty campaigns, we provide opportunity for retention in the form of leads, qualified applicants and preapproved customers.
12 months
From Contract Maturity Date
Lease Loyalty Customer Timeline
Our marketing messages highlight competitive regional and national offers, product features, lease-end options, loyalty rewards and most importantly, drive customers back to your showroom! Take a few minutes to walk through Chrysler Capital’s customer experience.
Welcome Guide
Lease Loyalty Customer Timeline
12 months to maturity – Customers receive model-specific product emails promoting the latest features and directing them to FCA US brand sites, like Jeep.com. They also receive lease loyalty messages through their monthly billing statements.
Billing Statement
With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.
See ExampleFrom automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.
See Example
Lease Loyalty Customer Timeline
8 months to maturity – Customers are sent access to their Personal Lease Webpage, where they can view their information, originating dealer, current offers and more!
MyAccount Portal
Chrysler Capital customers can log in to manage their account, make a payment, update their preferences and also link out to their Lease Webpage.
See ExamplePersonal Lease Webpage
As Chrysler Capital customers approach lease end, they are invited to explore new vehicles in-market, declare intent and learn more about the rewards of loyalty through their Personal Webpage.
See ExampleFrom automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.
See ExampleBilling Statement
With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.
See Example
Lease Loyalty Customer Timeline
6 months to maturity – Customers receive targeted regional offers in the mail, and a lease-end guide educating them on their lease end options. Brand-specific billing statements and email communications are also automatically deployed at this time.
Direct Mail
Every incentive period, Chrysler capital works with each Business Center to design a targeted, regional mail piece that is then sent to customers nearing the end of their lease.
See ExampleFrom automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.
See ExampleBilling Statement
With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.
See Example
Lease Loyalty Customer Timeline
5 months to maturity – Customers are invited to watch a short lease loyalty video located on their Personal Lease Webpage.
Digital Media
Quality video production creates connection and memory. In partnership with FCA US LLC, Chrysler Capital leverages amazing vehicle assets and imagery to produce loyalty and incentive videos promoting the FCA US LLC family of brands.
Watch VideoFrom automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.
See Example
Lease Loyalty Customer Timeline
4 months to maturity – The Chrysler Capital Allegiance Team sends a letter reminding customers of their lease-end options and obligations.
Allegiance Team
The customer’s first point of contact for all lease-end activities, the Chrysler Capital Allegiance Team is their group of lease-end experts. For any questions regarding steps taken, team members are here to guide customers along the way and provide answers.
Contact Information
Lease Loyalty Customer Timeline
3 months to maturity – Through email, online and billing statement channels, Chrysler Capital continues putting the right regional offers in front of customers, persuading them to stay in the FCA US family.
From automated brand and nameplate-specific email campaigns, Business Center-requested incentive offer emails, and product launch support, to lease pull-ahead campaigns, email is a key touch point for driving the customer back to the dealer showroom.
See ExampleAllegiance Team
The customer’s first point of contact for all lease-end activities, the Chrysler Capital Allegiance Team is their group of lease-end experts. For any questions regarding steps taken, team members are here to guide customers along the way and provide answers.
Contact Information
30 months
From Contract Start Date
Retail Loyalty Customer Timeline
Our marketing messages highlight competitive regional and national offers, product features, loyalty rewards and most importantly, drive customers back to your showroom! Take a few minutes to walk through Chrysler Capital’s customer experience.
Welcome Guide
Retail Loyalty Customer Timeline
30 months – Customers receive model-specific product emails promoting the latest features and directing them to FCA US brand sites, like Jeep.com. They also receive loyalty messages through their monthly billing statements.
Billing Statement
With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.
See ExampleFrom automated brand and nameplate-specific email campaigns, Business center requested incentive offer emails, and product launch support, email is a key touchpoint for driving the customer back to the dealer showroom.
See Example
Retail Loyalty Customer Timeline
33 months – Customers reveive targeted regional retail offers driving them back to their originating dealer.
Direct Mail
Every incentive period, Chrysler Capital works with each Business Center to design a targeted, regional mail piece, month-after-month for retail customers.
See ExampleFrom automated brand and nameplate-specific email campaigns, Business center requested incentive offer emails, and product launch support, email is a key touchpoint for driving the customer back to the dealer showroom.
See Example
Retail Loyalty Customer Timeline
36 months – Through email, online and billing statement channels, Chrysler Capital continues putting the right regional offers in front of customers, persuading them to stay in the FCA US family.
Billing Statement
With 91 percent of the 1.4 million Chrysler Capital customers receiving billing statements, we are keeping the right FCA US LLC product offerings in front of our customers month after month.
See ExampleCurrent Offers
ChryslerCapital.com showcases national and regional vehicle advertisements to current and prospective customers. These monthly lease and retail current offers encourage customers to apply for financing and visit their dealer for a test drive. All roads lead back to you, our dealer partners.
View Current Offers
Online Application Program Example
Lease Loyalty Customer Timeline
Retail Loyalty Customer Timeline
Example: Lease 12 month Billing Statement
Example: Lease 12 month Email
Example: Lease 8 month MyAccount Portal
Example: Lease 8 month Personal Lease Page
Example: Lease 8 month Email
Example: Lease 8 month Billing Statement
Example: Lease 6 month Email
Example: Lease 5 month Email
Example: Lease 3 month Email
Example: Retail 30 month Billing Statement
Example: Retail 30 month Email
Example: Retail 33 month Email
Example: Retail 36 month Billing Statement
