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The Customer Journey

Chrysler Capital has engineered a second selling opportunity for both FCA US and our dealer partners. We are actively engaging with our lease and retail customers to drive them back to their originating dealer. Through our robust loyalty campaigns, we provide opportunity for retention in the form of leads, qualified applicants and preapproved customers.

12 months

From Contract
Maturity Date

Lease Loyalty Customer Timeline

Our marketing messages highlight competitive regional and national offers, product features, lease-end options, loyalty rewards and most importantly, drive customers back to your showroom! Take a few minutes to walk through Chrysler Capital’s customer experience.

Welcome Guide
Let's Go Sign

Lease Loyalty Customer Timeline

Billing Statement

With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.

See Example

Email

Email is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:

  • Region-specific offers
  • Product launches
  • Lease pull-ahead campaigns
  • And more!
See Example
8 months road sign

Lease Loyalty Customer Timeline

Personal Lease Webpage

As Chrysler Capital customers approach lease end, they are invited to explore new vehicles in-market, declare intent and learn more about the rewards of loyalty through their Personal Webpage.

See Example

Email

Email is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:

  • Region-specific offers
  • Product launches
  • Lease pull-ahead campaigns
  • And more!
See Example

Billing Statement

With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.

See Example
Sponsored ads that direct to our current offers page are served to maturing Chrysler Capital lease customers.
6 months sign

Lease Loyalty Customer Timeline

Direct Mail

Every incentive period, Chrysler Capital works with each Business Center to design a targeted, regional mail piece that is then sent to customers nearing the end of their lease.

See Example

Email

Email is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:

  • Region-specific offers
  • Product launches
  • Lease pull-ahead campaigns
  • And more!
See Example

Billing Statement

With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.

See Example

Lease Loyalty Customer Timeline

In addition to the lease-end guide, customers receive a lease loyalty statement panel. The panel highlights benefits available to returning lessees.

See Example

Email

Email is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:

  • Region-specific offers
  • Product launches
  • Lease pull-ahead campaigns
  • And more!
See Example

Personal Lease Webpage

As Chrysler Capital customers approach lease end, they are invited to explore new vehicles in-market, declare intent and learn more about the rewards of loyalty through their Personal Webpage.

See Example
3 months sign

Lease Loyalty Customer Timeline

Email

Email is a key touchpoint in driving the customer back to the dealer showroom. With carefully crafted, strategic campaigns, Chrysler Capital customers can expect to receive email communications regarding:

  • Region-specific offers
  • Product launches
  • Lease pull-ahead campaigns
  • And more!
See Example

Allegiance Team

The customer’s first point of contact for all lease-end activities is the Chrysler Capital Allegiance Team, a group of lease-end experts.

Contact Information

A month prior to the customer’s recommended self-inspection, we send a billing statement panel with their state-specific, certified inspection vendor contact information. This allows them to schedule their appointment with ease.

See Example
Sponsored ads that direct to our current offers page are served to maturing Chrysler Capital lease customers.
Let's Go Sign
Jeep

30 months

From Contract
Start Date

Retail Loyalty Customer Timeline

Our marketing messages highlight competitive regional and national offers, product features, loyalty rewards and most importantly, drive customers back to your showroom! Take a few minutes to walk through Chrysler Capital’s customer experience.

Welcome Guide
30 months Sign

Retail Loyalty Customer Timeline

Billing Statement

With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.

See Example

Email

Email offers engaging, one-on-one interactions to drive the customer back to your showroom. From personalized, brand-specific campaigns to product launch support to incentive offers requested by the Business Center, customers are actively engaged at key stages of their loan.

See Example

Retail Loyalty Customer Timeline

Regional Incentive Mailers

Every incentive period, Chrysler Capital works with each Business Center to design a targeted, regional mail piece for retail customers.

See Example

Email

Email offers engaging, one-on-one interactions to drive the customer back to your showroom. From personalized, brand-specific campaigns to product launch support to incentive offers requested by the Business Center, customers are actively engaged at key stages of their loan.

See Example
At this key point, Chrysler Capital retail customers are invited to explore new vehicles in-market, find their loan information, view their originating dealer contact information and more through their Personal Webpage.

See Example
Sponsored ads that direct to our current offers page are served to maturing Chrysler Capital lease customers.
36 Months Sign

Retail Loyalty Customer Timeline

Billing Statement

With 58 percent of the 1.5 million Chrysler Capital customers still receiving billing statements, we are keeping the right FCA US product offerings in front of our customers month after month.

See Example

Email offers engaging, one-on-one interactions to drive the customer back to your showroom. From personalized, brand-specific campaigns to product launch support to incentive offers requested by the Business Center, customers are actively engaged at key stages of their loan.

See Example
Let's Go Sign
Jeep