Miranda Lambert is one of the hardest working women in country music. Designer of her own shoe line, store owner and dog lover among many other things, she is the first country artist to ever have each of her five albums debut at number one.
Ram trucks are some of the hardest working trucks in America. From the ranch to rush hour, Ram can handle some of the toughest jobs you’ve got.
Together, they make one hard-working, award-winning duo.
Earlier this year, in a Ram truck brand marketing initiative, a short-version video of Lambert’s song Roots and Wings, written especially for the Ram truck brand, debuted. Its popularity soared, prompting the creation of a full-length video.
“You always strive to work with an artist who is willing to put their heart and soul into a partnership and Lambert does just that with Ram, writing a custom song inspired by our brand,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “To see so many of our mutual fans embrace the small portion of Roots and Wings, used in our Ram marketing campaign, compelled us to create a long-form version of the video which is quite special and unique.”
Recently released, the three-minute video features snapshots from Lambert’s family photos and is a personal expression of her life’s journey.
“I’ve seen so many positive reactions to the song and the partnership with Ram,” said Miranda Lambert. “The song is just so special and personal to me, and it is so amazing what the Ram team did to bring it to life, that I want my fans to see it too.”
You can view the full-length version of Roots and Wings below, or visit RamTrucks.com/Miranda for behind-the-scenes video footage and photos.