When you hear the name of a certain vehicle, what kind of response do you have?
When you drive by a dealership and see what’s on the lot, are you intrigued or indifferent?
Obviously, vehicle brands strive to put out a product that excites potential buyers. Each year, Kelley Blue Book (KBB.com) recognizes the brands that have created the most excitement in its Brand Image Awards. The automotive resource awarded Dodge brand for the first time in its Best Styling Brands category.
According to KBB.com, the Brand Image Awards “recognize automakers’ outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers.”
Results are drawn via KBB.com’s Brand Watch study where insight is pulled from more than 12,000 in-market new-vehicle shoppers who research on the automotive website.
The accolade comes on the heels of Dodge brand introducing the public to “The Fastest Place on Earth,” Muscleville, in its new marketing campaign earlier this spring.
This isn’t the first KBB.com award received by Dodge brand. Earlier this year, the 2019 Dodge Charger won the Kelley Blue Book Best Resale Value Award for the Full-Size Car segment. The muscle car was praised for blending “its unique style with performance into a one-of-a-kind offering that results in the highest resale values among full-size cars.”
To see the complete list of Kelley Blue Book Brand Image Award winners, visit KBB.com.
Josh Myatt is a Content Editor for Santander Consumer USA. He is the lead blogger for Chrysler Capital, covering the latest news and trends on the FCA US LLC brand as well as tips on maintaining and getting the most out of your vehicle. His posts have ranged from FCA US LLC vehicles receiving critical…
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