Chrysler Moves Mainstream

ChryslerIn the few short months I’ve been writing for Chrysler Capital I’ve seen a lot of changes with the Chrysler Group brands. Patiently (or maybe not so much) waiting for the day when an announcement came regarding the namesake brand, I was beginning to wonder if/when that day might come. But wait no more – Chrysler is moving mainstream.

Chrysler, previously marketed to compete with other domestic luxury lines such as Cadillac and Buick, is moving to a more conventional, family-friendly approach. With a compact sedan and a full-sized crossover both soon being added, there are also updates to the current lineup in the works, one of the most notable being a plug-in hybrid minivan. (The planned full-sized crossover will also be offered with a plug-in hybrid option.)

Pulling this off would make Chrysler the first manufacturer to introduce a plug-in hybrid version of the minivan in the United States. Given their overwhelming number of “firsts” in this category, this really shouldn’t come as a big surprise, but definitely noteworthy for a company that is moving its focus to mainstream, family-friendly vehicles.

Worth the wait, the announcement from Chrysler was exciting – the addition of two more vehicles to the product line, the green initiative with the plug-in hybrid options and a new marketing strategy. Add it all up and the end result will hopefully equate to their 2018 goal of more than doubling their current sales.

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Flexible lease options are also available through Chrysler Capital and are a great alternative to traditional financing. Contact your local dealer to see what Chrysler lease deals are available for you.