I love a parade


Every year I have great expectations for the Macy’s Thanksgiving Day Parade®. And every year I am in awe of the amazing performances, colorful floats and giant balloons.

Yes, I’m a kid at heart.

This year, as I researched the role of Ram trucks in the parade, I learned more about the parade than I imagined possible. For instance, did you know:

  • This is the 90th anniversary of the parade. At 90 years old, the Macy’s Thanksgiving Day Parade is tied for the second oldest Thanksgiving Day parade. It’s tied with Detroit while Philadelphia gets the nod for the oldest.
  • The one and only Betty White co-hosted the parade, with Lorne Greene (Bonanza), from 1962 through 1971.112316-cc-i-love-a-parade-2
  • All floats, balloons, costumes, etc. are designed and created at the Macy’s Parade Studio, in Moonachie, New Jersey.
  • You can’t purchase a copy of the broadcast as no reproductions are made. (If you can’t watch and/or if you know someone marching in the parade, you may want to set your DVR.)
  • Only one balloon in the history of the parade has been designed to resemble a real person. The larger-than-life (literally) Eddie Cantor balloon debuted in 1940.
  • Three versions of the Superman balloon have flown in the parade over the years.
  • Macy’s is the second largest consumer of helium in the United States.


For the second year in a row, Ram trucks is an official sponsor and the official truck of the Macy’s Thanksgiving Day Parade. That means, for the second consecutive year, a fleet of Ram trucks and vans will be transporting costumes, props and everything else from the studio to parade central.

During the parade, watch for the Ram trucks, front and center, as they pull the floats down Central Avenue.

The Macy’s Thanksgiving Day Parade is broadcast on NBC Thanksgiving morning, beginning at 9:00 a.m., ET.