Jeep® Wrangler shows lowest depreciation among all vehicles, study shows

It comes for every car owner.

As the years and miles go by, the time arrives to transition to a new vehicle. For many, when making this major investment decision, it helps to know the trade-in or sale value of one’s current vehicle. Obviously, all of us hope our rides can maintain their value for as long as possible and not depreciate too greatly over time.

Well, a recent study by online car search engine reveals that the Jeep® Wrangler and Wrangler Unlimited show the lowest average depreciation out of any vehicle over a five-year span.

Jeep Wrangler lowest depreciation
In all the automotive industry, the Jeep® Wrangler Unlimited depreciated the least over five years. Credit: Shutterstock.

The Jeep Wrangler Unlimited and Wrangler ranked first and second, respectively, with an average of 27.3 percent depreciation average over five years, nearly half as low as the all-vehicle average of 50.2 percent.

“For consumers who buy new vehicles and sell them around the five-year mark, choosing a model that retains the most value is a smart economic decision,” said iSeeCars CEO Phong Ly.

Jeep brand vehicles “are known for retaining their value due to their enduring popularity, as well as their durability and performance across all terrains.”

The numbers grow more impressive when narrowing to regions across the country. In 19 of the U.S.’ 20 most populous states, the Jeep Wrangler or Wrangler Unlimited showed the least amount of depreciation, including as low as 20.3 percent in Washington state.

Lowest-Depreciating Vehicles by State
State Model Average 5-Year Depreciation
AZ Jeep Wrangler Unlimited 25.0%
CA Jeep Wrangler Unlimited 24.7%
FL Jeep Wrangler 26.3%
GA Jeep Wrangler 25.1%
IL Jeep Wrangler 26.7%
IN Jeep Wrangler Unlimited 27.3%
MA Jeep Wrangler Unlimited 27.6%
MD Jeep Wrangler Unlimited 27.8%
MI Jeep Wrangler Unlimited 29.9%
MO Jeep Wrangler Unlimited 27.6%
NC Jeep Wrangler 26.6%
NJ Jeep Wrangler 29.4%
NY Jeep Wrangler 30.7%
OH Jeep Wrangler 28.3%
PA Toyota Tacoma 27.3%
TN Jeep Wrangler Unlimited 26.2%
TX Jeep Wrangler 26.2%
VA Jeep Wrangler Unlimited 27.8%
WA Jeep Wrangler Unlimited 20.3%
WI Jeep Wrangler Unlimited 29.6%



Jeep Wrangler lowest depreciation
The Jeep Wrangler’s depreciation percentage went to as low as 20.3 percent in Washington state. Credit: Shutterstock.

Other FCA US LLC vehicles finished well in the study. The Ram 1500 received a top-10 percentage average among all vehicles for lowest five-year depreciation. Additionally, the Dodge Durango scored among the top-10 lowest depreciation averages among SUVs.

To complete their study, “ analyzed more than 3.6 million new cars from model year 2013 sold in 2013, and more than 750,000 used cars from the same model year sold between January and September 2018,” according to their site.

For the full results of both lowest and highest depreciating vehicles, visit