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When you hear the name of a certain vehicle, what kind of response do you have? When you drive by a dealership and see what’s on the lot, are you intrigued or indifferent? Obviously, vehicle brands strive to put out a product that excites potential buyers. Each year, Kelley Blue Book (KBB.com) recognizes the brands that have created the most excitement in its Brand Image … Read More

May 4, 2019, marks the 145th running of the Kentucky Derby®. It also marks the 10-year anniversary of the “greatest two minutes in sports” having Ram as its “Official Truck” of Churchill Downs®. To commemorate the momentous occasion, the Ram brand unveiled a brand new 2019 Ram Heavy Duty Kentucky Derby Edition.     According to an official FCA US LLC press release, Kentucky Derby … Read More

 When purchasing a vehicle, one of the most important factors in making your decision is the test drive. This part of the car-buying process presents the best opportunity to get an up-close-and-personal look at your potential ride. It also provides an opportunity to interact with the dealership and learn any information to help inform your decision. On a sunny spring day, we went out for … Read More

If you’re looking for a test drive, this is the way to go. One of Jeep® brand’s finest traditions is the annual Easter Jeep Safari in Moab, Utah. Each year, thousands of Jeep brand enthusiasts gather together to participate in a week full of off-road adventures across some of the most scenic, yet challenging, terrain in the U.S. Jeep brand will make the 53rd edition … Read More

Going big in the Lone Star State. As all of the FCA US LLC brands spotlighted their latest 2019 and 2020 vehicles at the DFW Auto Show, a new truck took center stage at the Ram brand station. Arriving in the second quarter of this year, Ram brand offered a sneak peek of its 2019 Ram 2500 and 3500 Heavy Duty Lone Star editions, distributed … Read More

Thriving in the spotlight. As one of the premier events in the industry, the DFW Auto Show brings the best and brightest from all automotive brands. It was no different for FCA US LLC as their latest and greatest vehicles shined bright on the big stage. Across the showroom floor, the newest 2019 and 2020 models from Chrysler, Dodge, Jeep®, Ram, Mopar, SRT®, FIAT® and … Read More

Since last year, many across the automotive industry have highly anticipated the rebirth and arrival of the Jeep® Gladiator. While it’s been over 25 years since they were last produced, pickup trucks have played a pivotal role in Jeep brand’s history. As we lead up to the new 2020 Jeep Gladiator hitting dealership floors, we dug through the Jeep brand archives to check out the … Read More